Sun Life Philippines named Most Recommended Brand in Insurance Sector at the 2026 Synergy-YouGov Awards

 


Germaine Reyes, President and CEO, Synergy Market Research + Strategic Consultancy; Don Peji, Head of Brand Strategy and  Management, Sun Life Philippines; Clarissa Tagaza, Communications Manager, Sun Life Philippines; and Renzo Reyes, COO, Synergy  Market Research + Strategic Consultancy

Sun Life Philippines has been recognized as the Most Recommended Brand in the Insurance Sector at the second Synergy-YouGov Awards, marking the second consecutive year the company has received this distinction.

The recognition reflects the strong and enduring connection Sun Life has built with its Clients over the  years, underscored by the continued trust and confidence they place in the brand. Being named the most  recommended insurer is a meaningful affirmation of Sun Life’s commitment to putting Clients at the heart of everything it does.

“Being recommended by the people we serve is truly an honor for us,” said Carla Gonzalez-Chong, Chief  Client Experience and Marketing Officer of Sun Life Philippines. “It is a reflection of the trust our Clients continue to give us, and an encouragement to keep delivering solutions and experiences that truly make a difference in their lives.”

The 2026 Synergy-YouGov Awards celebrate brands that made a significant impact in the Philippines throughout 2025, based on insights drawn from YouGov BrandIndex – a robust brand health and performance tracking tool powered by the voice of real-world consumers. Through continuous daily tracking, YouGov BrandIndex captures how consumers perceive and recommend brands across industries.

Winning for the second straight year reinforces Sun Life’s position as a brand that resonates strongly with Filipinos, driven not just by products and services but by meaningful relationships built on trust and longterm partnership.As Sun Life continues its mission to help Clients live brighter lives, this recognition further strengthens its commitment to delivering experiences that inspire confidence today and help build a more secure tomorrow.

Learn more about Sun Life Philippines by visiting www.sunlife.com.ph. Stay updated by following Sun Life Philippines on Facebook, Instagram, and TikTok.

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About Sun Life

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the U.S., the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of  December 31, 2025, Sun Life had total assets under management of $1.60 trillion. For more information, please visit www.sunlife.com. 

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. 

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